The Swallow George Hotel is centrally located in the mother town of 'the Potteries' next to the Royal Doulton factory shop and close to many attractions including the Gladstone Pottery Museum, Moorcroft Pottery, cinemas, theatre and factory shopping. Other attractions in the area include Alton Towers Theme Park and Waterworld. All the bedrooms are comfortable and well equipped with modern facilities. The hotel also has a bar and a restaurant as well as complimentary car parking.